HD-DVD is really good! Honest!

The main forces behind HD-DVD, namely Universal Studios Home Entertainment, Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba have announced the formation of a new trade organization, the North American HD DVD Promotional Group, Inc. The non-profit group will promote the companies' common interests in the success of HD DVD and to educate consumers on the quality and value of HD DVD.

The group will be promoting HD-DVD as "The Look and Sound of Perfect™". Catchy. Between them, they are dumping $150 million into marketing, right throughuntill 2007.

More details at: http://www.thelookandsoundofperfect.com/

Source: Press release